To design or not to design

For you to have a website, there are 2 basic ways to do so, either by using template websites or by having a site custom created. With the template website you choose from pre-designed banners, layouts and images, which are limited to the designs offered by the online site builder. A custom website is unique and original. It is designed completely from scratch and has unlimited design potential.

Naturally there are pros and cons for both of these designs. For example, template websites can be completed quickly and easily, and fairly inexpensively using an easy site builder.

However, for a business website, this may not be the best option, as the software will offer a design that is not unique to your company and will have limited images, fonts and color selections. Additionally, there may be a limit to how much content can be included and you must complete any changes yourself. Rarely is there any type of maintenance offered.

Custom websites are often more expensive and they do take longer to design and create. However, you will get a design that is absolutely unique to your business with personalized images and unlimited content. You will have unlimited color and font selections, a custom layout, Flash animations and database storage. Custom web designers create some of the top websites, with full update support and maintenance provided.

If you own your own company and you want your site to draws customers, produce leads and generate sales, then a custom website is the way to go. An introductory page, pages to present products and services in detail, and a contact form or shopping cart are all extremely important to the success of ecommerce websites; playing a key part in whether or not the visitor to your site will contact you.

Research has shown the importance of placing images next to the text that you want to be sure your visitors see, as well as the strategic placement of your phone number. Another key factor is the ease of navigation and simplicity in filling out site forms.

A custom website gives you the freedom to do this whereas a template site does not because it usually restricts where you can place these important marketing items.

Because of the Internet, shopping has become much simpler and faster than jumping into your car and heading off to the mall to shop for a particular product or service, making it much more important that you have a website that is professional looking and dynamic.

Custom websites provide those professional touches that will set your site apart from all of the others. It needs to be combined with a good layout and the proper marketing approach, as you only have that one chance to grab a customer.

The sites that offer template-generated business websites usually offer no support should a problem arise and they are basically carbon copies of many other websites found online.

Once you have got your site up and running, you are also going to need to consider where you are going to host it. Don’t skimp on this part, as you may regret it in the long run. My recommendation is Go Gvo, if you want to check it out……. CLICK HERE